PROFILE
Award-winning, UX designer specializing in mobile and responsive web solutions. Works closely with the user base and Product Management to solve complex problems and implement an experience strategy. Communicates and prototypes design solutions to the development team and manages UI implementation up until product release.
TECHNICAL SKILLS
Product and UX Design • Interaction Design • Information Architecture • User Interface Design • Visual Design • Experience Strategy • User Research • Interviews • Surveys • Personas • Sitemaps • Participatory Design • Usability Testing • Card Sorting • Task Analysis • Mental Models • User Journeys • Rapid Prototyping • Wireframes • Heuristic Evaluation • HTML • CSS • Sketch • Invision • Balsamiq • Adobe XD • Figma • Photoshop • Illustrator • MS Office
PROFESSIONAL DESIGNATIONS
General Assembly - Continuing education in Design and Digital Marketing
Human Factors International - Certified User Experience Analyst Human Factors International - Certified Usability Analyst
San Francisco State University Multimedia Program – Creating Online Communities
MediaLink San Francisco – Certificate in Multimedia Design
AWARDS
McKesson Pinnacle Award - Design & Innovation
Applied Biosystems - Employee Service Award for Volunteer Work
EDUCATION University of California, Berkeley – Bachelor of Arts: Sociology (May 2007)
PROFESSIONAL EXPERIENCE
Blue Shield of California, San Francisco (Flexible schedule/remote)
December 2018 – December 2023
BlueShield of California, providing native and mobile solutions for our diverse member base.
UX Lead - Mobile Solutions
• Worked with Product Management to develop experience strategy and requirements for medical vision and dental claims integration.
• Collaborated with User Research to create testing scripts to gain customer insights.
• Rapid integration of design iterations based on the customer feedback loop.
• Deliver all mobile design assets to the development team for implementation.
• Collaborated on a Design System to support both web and mobile products.
• Worked in an Agile/Lean framework that included daily scrums.
Blue Shield of California / Ascent Staffing (Contract position)
May 2018 – December 2018
Contract to permanent position filled through Ascent Staffing.
UX Designer - Mobile Solutions
• Joined team to transition mobile clams design strategy from Critical Mass (vendor) to an in-house effort.
• Collaborated with User Research to create testing scripts to gain customer insights.
• Worked closely with the Product Management and Development team to determine technological feasibility.
• Deliver all mobile design assets to the Development team for implementation.
October 2015 – February 2017
HeadSpin, Inc. is a Google Venture start-up providing real-world network metrics for developers testing around the globe.
Manager of UX / UX Lead - Web and Mobile Engagement
• Worked directly with CTO and CEO to develop UX requirements and strategy.
• Restructured key user flows to improve overall IA for web and mobile apps.
• Built user interface, and data visualizations, and designed overall user experience.
• Created wireframes, screen-flow diagrams, and UI spec documentation.
• Rapidly iterated product and feature prototypes from conceptual demonstrations.
• Conducted usability testing and post-deployment evaluations to measure UX success.
BitTorrent, San Francisco (Flexible schedule + travel)
April 2012 – May 2015
BitTorrent technology allows users to fast and private file sharing using peer-to-peer technology.
UX Lead - Sync, Mobile, Consumer Electronics
• Collaborated with Product Management to define requirements and establish design direction.
• Create UX project assets (personas, user stories, scenarios, flows, wireframes, prototypes).
• Direct Visual Design to create a visual system and design assets for implementation.
• Work with engineering on implementation and to ensure technical implications are feasible.
• Conduct weekly user testing and synthesize results into actionable design improvements.
RelayHealth/McKesson, Emeryville (Flexible schedule)
February 2007 – March 2012
RelayHealth, a McKesson Company leads the medical industry with online healthcare communications with the goal to improve the delivery and accessibility of healthcare to patients, providers, hospitals, and payers.
Senior Interaction Designer, User Experience Group
• Work with PM to define requirements, solve complex interactions, and implement UI.
• Create project assets (flow diagrams, sitemaps, wireframes, prototypes, and finished files).
• Clearly communicate style elements, patterns, and usability guidelines in the User Experience Wiki.
• Conduct formal usability testing, heuristic evaluations, and focus groups to improve usability.
• Work with both onsite and off-shore development teams to implement projects.
• Mentor junior designers and interns.
Applied Biosystems, Foster City (Field)
August 2005 – August 2006
Applied Biosystems is a technology leader in the life sciences marketplace focused on pharmaceutical and biotechnology research.
Senior Web Interaction Designer, Portal Business Group
• Work with Creative Services to ensure that the visual design communicates brand principles successfully.
• Implement, adapt, and maintain brand and web style guidelines.
• Work with groups to gather requirements and provide web interaction design guidance.
• Provide concept exploration, and design development refinement, based on input and feedback.
• Develop unified graphical themes for use throughout a wide variety of channels.
• Created an online user feedback survey to improve site usability.
VOLUNTEER WORK
The Street Smarts
June 2016 – Present
Board Member
The Streets Smarts is a non-profit organization dedicated to creating opportunities for students from traditionally underserved groups to gain experience in and learn about the world of finance.
The Hidden Genius Project
December 2015 – Present
Volunteer UX Instructor
The Hidden Genius Project trains and mentors Black male youth in technology creation, entrepreneurship, and leadership skills to transform their lives and communities.